Flacon
"Flacon by Phil Ramcke" captures a mesmerizing journey of self-discovery and empowerment, set against a backdrop inspired by the vibrant pop culture of the 1980s. This 30-second fashion commercial unfolds as a visual poem, celebrating the spirit of independence and beauty. Through a series of dreamlike sequences, it tells the story of a woman's encounter with her future self, bridging time with a magical dust that transforms her perception of self-worth and courage.
About the commercial
Conceived from sleepless nights and a deep dive into the realms of beauty, aesthetics, and cinematic dreams, "Flacon by Phil Ramcke" is more than a commercial—it's a bold statement on self-liberation and the power of dreams. Crafted with the collaboration of visionaries Zacharias Bürck (DP) and Marcel Nicolaus (Producer), this project is a fusion of fashion and film, aiming to inspire viewers to break free from their fears and embrace their full potential.
Behind the scenes
The creation of "Flacon by Phil Ramcke" was a race against time, meticulously planned and executed across Saarbrücken, Zweibrücken, and Frankfurt am Main within 48 hours. Despite the sleep deprivation and relentless schedule, the team, supported by the formidable ARRI company, showcased unparalleled dedication. The magic unfolded through the synergy of a passionate crew, proving that with determination, even the loftiest visions can be brought to life.
Phil Ramcke
For me, 'Flacon by Phil Ramcke' is not just a commercial. It's a manifesto on the power of self-belief and the transformative magic of facing one's fears. This project mirrors my personal passion and my message to the world—courage and hope are the wings that will let us soar to new heights. I hope this piece ignites a spark in others to chase their dreams, no matter the obstacles.
